AmeriHealth Caritas is a national leader in delivering health care solutions to those most in need, serving nearly 5 million Medicaid, Medicare and Children’s Health Insurance Program members across 13 states and the District of Columbia. For this national brand, engaging at the local level is key to its mission of helping members get care, stay well and building healthy communities.

Doing this requires a strong brand voice coupled with innovative grassroot approaches that resonate with, and appeal to, differing stakeholders and members alike. In such a highly regulated industry, this is no easy task. Brian Communications has embraced this challenge.

Always developing new ideas to engage members, close gaps in care and help overcome the social determinants of health, a 6 a.m. brainstorm resulted in an idea to forge a partnership between AmeriHealth Caritas and the Philadelphia Eagles. The idea came to fruition less than 30 days later, and within 100 days the Eagles and Keystone First – the company’s Southeastern Pennsylvania plan – hosted a wellness pop-up at Lincoln Financial Field.

Two thousand individuals who were previously disengaged with the health care system and facing health insecurities received screenings and were connected to resources that impact overall health, such as healthy foods, stable housing, GED support, and more, with the help of 500 volunteers from the AmeriHealth Caritas Care Crew. Working closely with the client, this was a once-in-a-lifetime event for Keystone First members with Brian Communications playing an instrumental role, from idea creation to event coordination and overall execution.